In a city where “everyone’s a comic” – or at least auditioning to be one – New Yorkers now have the opportunity to showcase their comedic talents by supplying a humorous or witty caption to a Duane Reade cartoon, as part of the drugstore chain’s Facebook “Caption Contest” that kicks off this week.
Each week for the next four weeks, Duane Reade will run a caption-less cartoon in selected New York newspapers, where a uniquely New York scene or scenario is ripe for a clever caption. The subject matter in the various cartoons will certainly strike a chord with most city denizens.
In each cartoon, a different Duane Reade product makes a cameo appearance. For instance, Duane Reade water is sold by the food vendor, and the air traffic controller sits reclined with a bag of Duane Reade popcorn while watching a movie on his monitor. All the products are currently featured in the new Duane Reader “magalog” that is published regularly for consumers by the drug store chain.
To submit a caption, contestants are asked to text “DR” to 30364, or visit facebook.com/duanereade. Contest hopefuls can also visit the corporate website at www.duanereade.com and click on the dedicated contest banner located on the homepage.
A panel of judges will select the best overall caption from among all entries for the four different cartoons, and run the winning one as a full-page ad in the June 27 double-issue of New York magazine.
